Flexible working is the most valuable benefit they can be offered, even beating financial rewards according to survey carried out by Pricewaterhouse Coopers.
Flexible working was prioritised by a significant number of both men and women, with 41 percent and 54 percent respectively. A better work-life balance was seen as more achievable in the long term by 42 percent of respondents, compared to considerable increase in responsibility and salary at 39 percent.
A good company pension plan was the prime perk for 15 percent of respondents, although networking and social activities , and paid training and development came bottom of the list of valued benefits cited by just 6 percent.
Michael Rendell, Head of Human Resource Services at Pricewaterhouse Coopers, said: ‘with bonuses unpredictable in uncertain economic conditions, employees are looking for broader benefits. Companies that can adapt to the UK’s growing flexible working culture will be best placed to sustain morale and retain top talent when the job market becomes more buoyant.’